Pergola drinks branding and packaging design
Tequila for non-believers.
Pergola set out to rethink the Margarita for a new generation of drinkers. Premium, session-style cocktails with a playful spirit. Sophisticated, vibrant, and designed to win over even the tequila sceptics.
Working across positioning, tone of voice and packaging design, the aim was to create a brand that felt more pool party than tequila cliché. A little cheeky, a little luxurious, and full of summer energy.
The colour of the cocktails themselves became a gift in the design process, inspiring a packaging approach that let the liquid shine through. Bold typography, and bright, confident colour created a true botella de fiesta with real shelf stand-out.
Hola Pergola. Pour and party.
If you need beautifully crafted words, check out thesnapperclub
Image creation by the talented marsdenmac
Image creation by the talented marsdenmac
