My Art & Soul
Lynne is a professional artist based in Warwickshire, creating original landscape, seascape and portrait paintings.
But painting is only part of her story. Whether she's delivering workshops in local schools or inspiring young artists around her kitchen table, creativity runs through everything she does.
The challenge was to create an identity that gave each side of her business the confidence to stand on its own, while bringing everything together under one recognisable brand.
A brand that feels as creative, welcoming and authentic as Lynne herself.
Together we defined the three distinct parts of Lynne's business: Artist, Tutor and Teacher.
Artist – My Art & Soul
This is the heart of the brand. The heart symbol felt like the natural choice, reflecting both the name and the genuine care and passion behind her work. It creates a personal, approachable feel while adding a playful touch to the identity.
This is the heart of the brand. The heart symbol felt like the natural choice, reflecting both the name and the genuine care and passion behind her work. It creates a personal, approachable feel while adding a playful touch to the identity.
Tutor – Kitchen Table Art Club
Small-group art classes gathered around Lynne's own kitchen table. The graphic takes inspiration from the table itself, with the words sitting around and within the shape. It's a simple, playful way of capturing the friendly, informal environment where young artists learn, grow and build confidence.
Small-group art classes gathered around Lynne's own kitchen table. The graphic takes inspiration from the table itself, with the words sitting around and within the shape. It's a simple, playful way of capturing the friendly, informal environment where young artists learn, grow and build confidence.
Teacher – School Workshops
Through workshops in primary schools, Lynne encourages creativity, confidence and personal growth. The circular shape represents the sense of community these sessions create, reflecting the inclusivity, collaboration and shared enjoyment of making art.
Through workshops in primary schools, Lynne encourages creativity, confidence and personal growth. The circular shape represents the sense of community these sessions create, reflecting the inclusivity, collaboration and shared enjoyment of making art.
Check out thisismyartandsoul.co.uk
